Design
NBC News / Democracy Plaza
For two weeks leading up to Election Night, Rockefeller Center was transformed into Democracy Plaza—an outdoor celebration of democracy and citizenship for all ages that included historical artifacts and interactive, multimedia exhibits.
Ads in Time Out New York showed the famous World War II-era Uncle Sam recruiting poster altered to urge people to visit Democracy Plaza like it was their civic duty. The second ad with mocked-up wild postings was so well-received by the client that they decided to actually produce them and post them throughout the city.
Front and back of flyers distributed throughout Manhattan and placed in midtown hotel lobbies.
Election night private viewing party invitation / VIP party credentials / sweepstakes poster / buttons
